Sizes, colours and personalisation
Each product can have options like size and colour, each with its own price, SKU and stock. Add photos, bundles and a text field for things like a name on a mug.
Online Store
Your shop online, with COD orders confirmed on WhatsApp before you pack them.
Put your products online with sizes and colours, take UPI, cards or cash on delivery, ship with Shiprocket, and handle returns with a credit note.
Instead of: Shopify with five apps, Dukaan, an Excel stock sheet.
Orders
Rangrez Kurtas, Jaipur · this week
| Buyer | Status | Total |
|---|---|---|
Nisha AgarwalCotton kurta, M x 2 | Awaiting COD confirm | ₹1,798 |
Farhan SheikhLinen kurta, L | Packed | ₹1,299 |
Divya RaoKurta set, S | Shipped | ₹2,450 |
Manoj K.Cotton kurta, XL | Delivered | ₹899 |
In practice
Catalogue, cart, COD and shipping.
A kurta brand in Jaipur sells 40 orders a week on Instagram DMs. Half want cash on delivery and some never answer when the courier calls. With a store here, the COD buyer taps a WhatsApp confirm link first, stock is held while they pay, and the tracking link goes to them on WhatsApp once you have set up the message template in Meta.
What it does
Stock across your godowns
Keep stock per warehouse. Items are held while a buyer pays, every change is logged, and you get a low-stock alert before you run out.
Cash on delivery you can control
Turn COD on or off, cap open COD orders per phone number, and ask buyers to confirm on WhatsApp. Unconfirmed COD orders are cancelled after 24 hours.
Shipping rates and Shiprocket
Set shipping zones and rates, let buyers check their pincode, and push orders to your own Shiprocket account. Tracking updates come back to the order.
Returns, refunds and credit notes
Buyers ask for a return from their account. Online orders are refunded through the gateway, COD orders by hand or as store credit, and a GST credit note is issued either way.
Points, store credit and refer-and-earn
Give points on every order, pay referral rewards as store credit after the return window, and reward approved product reviews.
How it works
- 01
Set up the store
Pick a theme, add your logo and colours, and set GST rates, shipping zones and COD rules.
- 02
Add products
Add them one by one or import a CSV, with variants, photos and stock per warehouse.
- 03
Take orders
Buyers pay on Razorpay, Cashfree or Stripe through your own account, or choose COD and confirm on WhatsApp.
- 04
Pack, ship and follow up
Pack the order, ship through Shiprocket or your own courier, and let the abandoned-cart workflow message people who left.
Store themes
Five themes to start from. Change colours, fonts and spacing in settings; the layout stays fast on phones.
Shop
Everyday retail: clear grid, bold prices, quick add.
Fashion
Image-led: tall photos, serif headings, quiet chrome.
Grocery
Fast repeat buying: big search, compact cards, add from the grid.
Canvas
Handmade and small batch: warm paper tones, story-first.
Elite
Premium: navy and gold, generous space, centred logo.
Works well with
Checkout & Billing
Checkout on Razorpay, Cashfree or Stripe with UPI first, UPI AutoPay for monthly fees, coupons, order bumps and GST invoices on every order.
- UPI at the top of the page
- Small add-ons that add up
- Invoices your CA will accept
WhatsApp Inbox
Put your business number on Meta's official Cloud API. Your whole team replies from one inbox, and the AI covers nights.
- Meta's price, no markup
- One inbox, many people
- Broadcasts that don't get you banned
Automations
Wait, branch, send a message, add a tag, create a task. Workflows that run across every app here.
- One canvas, readable by anyone
- Start from a recipe
- A log of every run