UTM Link Builder

Tag your links so your analytics shows which post, ad or message brought each visit.

Your files stay with you. Your files never leave your browser. This tool runs on your device: nothing is uploaded to our servers, so there is nothing for us to store or see.

How to use it

  1. Enter the page address.
  2. Fill source, medium and campaign (the three required values).
  3. Copy the finished link and use it in your post, ad or broadcast.

Questions people ask

What should I put in source, medium and campaign?
Source is where the visit comes from (instagram, newsletter). Medium is the type of channel (social, email, cpc). Campaign is the name of the promotion (diwali-sale). Keep spellings consistent so reports group correctly.
Should values be lower case?
It is wise. Analytics treats Instagram and instagram as different values. The tool lowercases for you by default.
Can I use UTM links on my own site's internal links?
Avoid it. UTM tags on links inside your own site start a new session and overwrite the real source.
Does a UTM link change the page?
No, the visitor sees the same page. The extra part of the address is only read by analytics.

Want this inside your own account?

Marketiism keeps your invoice numbers, GST reports, UPI payment links and WhatsApp reminders in one place. Leave your details and we'll call to set it up for your business, or start the trial yourself.

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Try it on your own business for two weeks.

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